The main reason I started my blog wasn’t because I thought I was super “stylish” it was more because I was inspired by other bloggers and street style around me. I wanted to share my fashion finds and how I used this inspiration to style things my own way. I think it's not what you wear, it’s how you wear it that makes you individual.
This month I got involved with TK Maxx to shoot some street style with them, which was so much fun.
Their Ss14 and Aw14 Me. By Me. campaigns feature real people with a range of ages and backgrounds to cement the notion that there is no right or wrong in fashion and individual style should be celebrated.
With this in mind we hit the streets of Hackney for our shoot armed with some of TK Maxx’s latest coats, which was even more perfect as we all know how much I love a coat.
I spied this cape straight away, it had to be mine. It seems to be a big trend this year but what’s great about a TK Maxx store is that there are new deliveries each day and no two stores are the same; less of that awkward moment meeting up with friends and your both in the same thing.
I spied this cape straight away, it had to be mine. It seems to be a big trend this year but what’s great about a TK Maxx store is that there are new deliveries each day and no two stores are the same; less of that awkward moment meeting up with friends and your both in the same thing.
We shot 3 people during the shoot who all chose a coat they felt represented their style from TK Maxx. If like me you love to get style inspiration from real people, you should check out some of the TK Maxx shoppers featured in the latest campaign at mebyme.tkmaxx.com
Such a great idea.
Man’s coat RRP: £350 TKM: £89.99
Blue fur trim coat RRP: £85 TKM: £39.99
Faux fur coat: £69.99
Cape: £59.99
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